Low loonie may attract bigger festival crowds says Merritt Rockin’ River Fest organizer

March 30, 2016

Merritt, BC: The summer festival season may still be weeks away but organizers are optimistic event fans will make Canadian shows such as the Merritt Rockin’ River Fest their first destination as the loonie and gas prices continue to stay relatively low.

Merritt Rockin’ River Fest president and founder Kenny Hess expects to see more Canadians and Americans chose Canadian attractions as they factor in the price of gas and the loonie’s value which was sitting at 76 cents as of Monday.

“With the low loonie, Canadians will be looking for more affordable summer travel spots and Americans inherently recognize how far their dollar goes. When you consider lower gas prices and realize the festival is the perfect vacation destination for all North American music fans. We are located in one of the most scenic spots in the country, one that is close to Vancouver as well as the U.S. border. This year’s talent roster is simply fantastic Hess says. “We are very confident this year’s show will be one of the best yet.”

Although crude oil and the Canadian dollar’s value have rallied in the past month, analysts still say they are both low enough that industries such as tourism will feel a positive impact this summer.

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