The Rockin’ River Music Fest is a B.C. family-owned and operated country music festival that takes place annually, on the BC Day long weekend, in Merritt, BC – incidentally also known as the ‘Country Music Capital of Canada’.
The City of Merritt has embraced the festival and all that it brings to the community and outlying areas. Over the years, the Rockin’ River stages have been graced by any number of world-class entertainers such as Willie Nelson, Toby Keith, Kasey Musgraves, Kenny Hess, Eric Church, Dallas Smith, Sam Hunt, Madeline Merlo, Luke Combs, Brett Eldredge, Midland, Dustin Lynch, Chris Janson, and many more. Some of the highly anticipated 2020 Merritt Rockin River artists include Keith Urban, Jon Pardi, Chris Janson, Travis Tritt, Randy Houser, Lauren Alaina, Chase Rice, Russell Dickerson, Rodney Atkins, and A Thousand Horses to name just a few. It continues to be the festival’s goal to bring the best of country music to the very best country music fans in the world, and in the process provide an unforgettable experience that showcases the best of BC.
This goal is attainable due to the fact that Rockin’ River Music Fest offers so much more than just music: the site itself is breathtaking, with wonderful campgrounds all along the pristine Coldwater River that meanders through the grounds, offering the perfect place to cool off when temperatures soar as they frequently do throughout the BC summer. During the day there are a multitude of activities to choose from, whether it’s swimming, listening to world-famous songwriters break down the creation of their hits, trying one’s luck on the back of the mechanical bull, biking local trails or taking a day trip on horseback. In addition, there is a varied and gourmet blend of food vendors on site, offering everything from outstanding BBQ to Merritt’s own favourite first nations’ food. Rockin’ River Music Fest works hard to provide a weekend experience that people will carry with them for years, and hopefully tempt them back to see more of what this incredible region – and gateway to the Okanagan Valley – has to offer.
Located in the heart of British Columbia, at the intersection of five major roadways that tie the entire province together, and within 2 hours of Kamloops Airport and Kelowna International Airport, Rockin’ River Music Fest has built a reputation as being the perfect place to spend a BC Day long weekend – for music lovers, families, young people, retirees, campers, RV enthusiasts, sports and outdoor fans, and those who simply appreciate the vast selection and scope of BC’s natural beauty.